The Key To 100% Employee Engagement Article by Greg Spindler As a business leader, what would be the impact if your team was 100% engaged? The good news is that the percentage of employee engagement can be improved in any company. So, if you are not thinking and strategizing about how to drive higher engagementREAD MORE ›
Matchmaker, matchmaker, make me a match…find me a find…catch me a catch. Even when you’re not looking for Mr. or Mrs. Right, there are several decisions in life that require you screen a lot of candidates looking for the one. Choosing a partner in the marketing business is one of those situations. Just like whenREAD MORE ›
Ever had a shoot that sent you out on a boat? How about shooting out the window of a car? Been forced to use footage in an edit that wasn’t shot by a professional (aka iPhone footage)? Any GoPro footage? How about when a client asks you to just “grab a quick shot” of somethingREAD MORE ›
The marketing world has become extremely complex in recent years given the choices marketers now face to promote their products. Once you have developed a messaging strategy and embark on new marketing initiatives, how do you know which media/channel for advertising and promotion is the most cost effective and returns the highest ROI? The factREAD MORE ›
Do you have a Facebook page? Does your business? If you answered no to either question, as soon as you’re done reading this blog, you should get on that. The biggest shift we have seen in the way our country fundamentally operates since the industrial revolution has been with the Internet and social media. AsREAD MORE ›
When Apple chose a white background as the standard element for commercials and graphics, they sparked a trend which continues to grow in popularity with companies in all industries. The white background provides an intentionally clean, minimalistic look which allows the viewer to focus their full attention on the product or subject. The viewer isREAD MORE ›
Frozen Fire recently purchased a new toy for me to play with, the Edelkrone Slider Plus. This is a product we’ve used in the past via rental and had great results, but the product we recently received has one flaw. When the DSLR cinema boom happened in 2009, we started seeing smaller and smaller cinemaREAD MORE ›
Sizzle Reels are essential marketing tools for both freelancers and production companies in the video industry. A sizzle reel provides the first impression of the personality, skill level, and range of experience of a video professional. Understanding what your reel says to viewers is the first step towards expanding your client base. What Kind ofREAD MORE ›
When it comes to creating a masterful piece, aside from the overall messaging and the actual script, talent is of the utmost priority. There are several things to keep in mind when selecting the “face” of your company. We’ve outlined some key differentiators for four casting categories. Quality of Delivery In-House Talent Selection: If you’reREAD MORE ›
The High-definition resolution of up to 1920 by 1080 pixels, picks up every single detail in front of the camera. This level of detail is both a help and a hindrance. People and places look more real in High-definition than in film. That sense of reality is created, in part, because High-definition displays every flaw.READ MORE ›